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This matching type is still the most common matching type, with 59% of Match3 games in the top-grossing 500 (iOS US) sticking with this rather traditional mechanic. Original Candy Crush’s matching works by swapping two board pieces to get 3 or more pieces of the same color lined up. Let’s start by taking a look at the most common ones. There are several different ways of how those board pieces can be matched and destroyed in a Match3 game. The core gameplay in Match3 – Matching type Second, we’re discussing the recent rise and growing importance of meta-game aspects in Match3 games. First, we’re taking a high-level look at the various matching types and their popularity (e.g., swapping vs. In this blog post, we’re focusing on two main aspects of Match3 games. But during the last couple of years, there has (fortunately) been quite a bit of innovation in the Match3 space, as designers have tried to create even more compelling experiences for their audiences. On the surface, Candy Crush Saga is a straightforward game: just grinding those candies level after level and advancing in the “Saga Map” with no material meta-elements in sight. It remains the number one game of the Match3 genre today with a stunning 27% share of the whole genre’s revenues in US iOS! Consequently, many designers and (players for that matter) view Candy Crush Saga as the “basic template” of a Match3 game. King’s Candy Crush Saga was originally launched all the way back in 2012, but it’s still generating super-high revenues and lingering at the very top of the grossing charts. For instance, when looking at IAP revenues generated during the past quarters, the Match3 genre beats its competitors quite clearly in the US iOS:Ī quick look at GameRefinery’s Market Share view shows that the Match3 genre generates over 20% of revenues in the US iOS market. If you’re interested in researching over 200 in-game features, their popularity, and implementations or checking out feature deconstructions of hundreds of games, you might want to pay a visit!īeing “in the top” can, of course, be defined in various ways, but when it comes to Match3 games, they tick all the boxes. (Update: In November 2020 Supercell announced that it will cancel Hay Day Pop.)Īll data and examples in this post are gathered from the GameRefinery service. With the Hay Day Pop soft launch, we thought it’s about time we took another look at the Match3 market to see what has changed and what has stayed the same. The simple yet addictive Match3 mechanics appeal to a wide range of players and for many of them, crushing candies and popping bubbles are the first steps into the world of mobile gaming.Įditor’s note: It’s been a few years since we took a proper look at Match3s. Match3 puzzle is and has always been one of the top genres in mobile gaming – especially in western markets.